INFOGRAPHIC: 5 Key Elements of Visual MerchandisingĬolor: The Soul. What are the 4 elements of visual merchandising? … An environmental setting is a display where the “background” is actually the “foreground” because the details that make up the realistic set are actually the merchandise being promoted in the display. These items are generally located in the checkout area or other location where the purchase decision is made.Ī one item display is the showing or advancement of a single garment or any single item. These displays are usually created and prepared by the product manufacturer for distribution to wholesalers or retailers who sell the merchandise.Ī point-of-purchase or POP display is marketing material or advertising placed next to the merchandise it is promoting. Point-of-purchase or point-of-sale displays, often referred as POP and POS displays, are put in retail stores to attract consumer interest and promote sales of a product. What is point of purchase in advertising? POP refers to any promotion that occurs within the store, and it could refer to promotion that occurs via texting and mobile phone use while consumers are in the store.
#POINT OF PURCHASE DISPLAYS UPDATE#
Today, Point of Sale (POS) mostly refers to the hardware and software used to process an electronic sales transaction and update stock inventories. Hence, it is important for consumer brands to make use of point-of-purchase (POP) displays and signage to cut through competition and improve sales. Recent studies indicate that most shoppers are making their purchasing decisions in-store. Far more than simply setting up shelves, visual merchandising helps you find the optimal store layout, and determine exactly where to place products. Visual merchandising is the practice of displaying products to help customers find what they want and encourage larger purchases. Whether you are looking for simple non-digital POP displays or complex multimedia, eye-catching ones which exploit the spontaneous behavior of your customers, our inspiring ideas, advice, and creativity enable us to develop a POP display solution that stands out even in a crowded point of sale featuring multiple brands competing for the customer’s attention.
Whatever your business category or size, you can bank on us to develop a POP displays solution that will effectively engage your customers and send your revenue skyrocketing. We are the industry leaders and are honored for the effectiveness and performance our POP displays.
#POINT OF PURCHASE DISPLAYS PROFESSIONAL#
We use a multi-disciplinary team with creative experts from complementary disciplines including designers, marketing experts, architects and professional builders. From structural to visual aspects, we have the expertise to design and construct POP displays. Our dedicated and talented team has the capacity to create high-resolution full-color POP displays using high-quality materials such as Coroplast, acrylic, Sintra, FoamCore and many others. They then proceed to create beautiful customized display solutions which meet their unique business requirements. Our in-house design team expertly engages our clients in order to understand their unique requirements, designs and/or concepts for POP displays. We have a creative, highly qualified and competent team with deep industry experience in the design and fabrication/construction of POP displays. Temporary displays are made of corrugated cardboard while semi-permanent ones are made of a variety of materials including acrylic, styrene, metal, glass, copolyester and/or wood.Ĭreative point of purchase displays that will engage your potential customers The materials used to build the POP Display varies depending on the intended period of use. The role of the POP displays is to draw the customers’ attention to the product being promoted thus encouraging “impulse buying” and increasing revenue. Studies have shown that close to 70% of retail purchases decisions are not made until the customer is actually inside the store. Such POP displays contain product or brand information which establishes brand awareness. There are many POP display options ranging from simple signage and display cartons to elaborate vendor shops which are “a store within a store.” The most effective POP displays are the eye-catching posters, back-lit signs, and banners that stand out over all the other displays in the shop and draws the customers’ attention. There are many types of POP displays including counter top displays, floor stands, pallet displays, display bins, display signage and banners, and many others. Point of Purchase (POP) Displays refers to the in-store marketing materials or advertising that is placed at the point of purchase, usually next to the products it is promoting.
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